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cynosureca

cynosurecaWe’ve been incredibly fortunate to work with some fantastic partners on a variety of campaigns! From entertainment to mobile gaming, we’re grateful for the diverse projects we’ve been able to play with, allowing us to flex our creative muscles as we produce high-quality and engaging social content. Here’s a little teaser of a few of our more recent projects.

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cynosureca

cynosurecaWorking on the social campaign for both seasons of Netflix and Spike Lee’s episodic joint, She’s Gotta Have It, was an exciting and truly artistic opportunity! We brought Nola Darling’s poignant and vibrant artwork to Instagram by creating an immersive social experience—a waterfall mural featuring some of her iconic artwork (as well as a few of our own originals in her style)—all to create an intimate and introspective painter’s diary for fans of the show to follow. Our Instagram account garnered a passionate and dedicated fan base of over 70K followers, the page featured our social extension of Nola’s “My Name Isn’t” guerilla street art campaign and earned us an honorable mention from the Webby’s!

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cynosureca

cynosurecaIt’s always fun collaborating with fellow creatives! Working with our friends over at Paragon Creative, we put together a sizzle reel for a new television series which highlights and celebrates a longstanding yet relatively unknown world of underground professional pinball. To capture the full energy, snap, and hypnotic allure of pinball, we made a completely 3D sequence embodying why underground pinball is your new favorite sport.

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cynosureca

cynosurecaYou can’t create social content without, well, content! Our social embed teams know exactly what to film, to Boomerang, and to photograph when on set, capturing everything your team may need to build out your social campaign! We’ve been fortunate enough to work with household entertainment names such as ABC, Netflix, and more, capturing fun and quirky on-set content across a wide gamut of shows such as The Good Doctor, Holey Moley, A Million Little Things, Whiskey Cavalier, Shark Tank, Reef Break, Mr. Iglesias, and $100,000 Pyramid.

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cynosureca

cynosurecaAs if football wasn't entertaining enough already, our mission on Netflix’s Last Chance U social campaign was to drive and amplify the hype with the launches of Seasons 3 and 4. The Emmy-nominated college football documentary series required an entirely new look to match its new home team, so we created a campaign which welcomed the Indy Pirates in the world of Last Chance U! From animating epic plays to crafting witty memes and producing comic book illustrations, we built engaging and exciting content for fans to follow, tailoring copy and assets specifically to our diverse audiences on Twitter, Facebook, and Instagram respectively.

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Strategy

It’s the hub that all content created should and will revolve around. We will work with you to find the path to your goals, regardless of what they may be, and build a strategy that can get you there.

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Design

When we create a design for your brand, we implement a consistent look and feel that becomes an extension of your brand online. Our team can create content from scratch, or work with assets provided to us to add an additional level of complexity.

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Production

Delivering consistent assets across social channels for any extended period of time requires a wealth of content to work with. CCA can execute a wide range of content productions including photo shoots, live streams, and even animations, to make sure you have the variety of content needed to keep your audience engaged.

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Publishing

Experienced social team members can tell you that the most underappreciated aspect of any activation is publishing. We understand how important it is to ensure our publishing efforts are flawless. That’s why we utilize various tools with multiple layers of approval so that your brand is represented appropriately, as well as stay up to date on algorithm changes to make sure we maximize organic reach on every platform.

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Community Management

A strong social community can extend the reach organically and augment brand equity, that’s why it’s important to have an experienced team interacting with your community on a daily basis. At CCA, we know how and when to connect with your fans, as well as your trolls.

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Analytics

Tracking your progress accurately is the only way to make sure your work is on track to reach your goals. Either through our own tools, or yours, we can provide you with detailed metrics and reporting to provide your team with the information necessary to continue making informed decisions.

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Paid Media

When a campaign calls for expedited reach and engagement, paid media is an integral activation that needs to be executed efficiently. Our targeting techniques utilize a number various methodologies to make sure that we get your content in front of the right people as quickly as possible.

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Social Embed

Don’t waste a great opportunity to pull incredible social content. Cynosure can work with you at your live events or tapings to photograph and collect any potentially engaging content so that it isn’t lost for good.

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Campaigns

Whether your campaign is for one week or 6 months, big or small, we can make sure that you get the exposure and engagement you need to succeed. We have experience executing a wealth of various activations online and in person to help get your audience talking.

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Influencers

The right influencer can bring attention and legitimacy to a campaign. No matter if they are an A-list celebrity, or an up and coming youtuber, we can contact, book, and manage the personalities necessary to make your activation a success.

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Experiential & Interactive

At CCA, we want to help you connect with your audience, but we also want to help your audience extend the conversation to their own community. We can help you create experiences in person by crafting experiences at events that invite social participation, or online with activations such as meme generators or sweepstakes.

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VR & AR

At CCA, we can create innovative virtuality and augmented reality assets and campaigns that not only elevate your brand but also boost fan engagement. By immersing your audience in a virtual or augmented reality tailored to your specific vision, we can help extend the conversation driving your brand’s mission into an interactive and experiential realm, elevating the overall social perception of your company.

About Us

Thanks for visiting our page! It really does mean a lot that you have taken an interest in our team.

Cynosure is a boutique creative agency specializing in digital marketing and branding for diverse communities. We have had the genuine privilege of working on some amazing projects for companies we respect. We look for cool projects that allow us to make dope sh*t with good people. It's not any more complicated than that.

In the short time we have been in business, we've had the luxury of working with some of our heroes, we've accomplished goals we didn't even know we had, and built a family we love like blood. We are an incredibly fortunate group of people.

If you're considering working with us, *Shia LaBeouf voice* JUST DO IT! But seriously, all we ask is an opportunity to share some of our ideas with you. If you like what you hear, then we can figure out if there is a mutually beneficial opportunity to build a relationship we all can enjoy!

Wow... You're actually still reading this? That's really nice! Thank you so much for your time! Please feel free to reach out to us at creative@cynosureca.com if you have any questions, and let us know if there is any way we can possibly help you reach your own goals!

That pretty much sums us up!

The End!

El Fin!

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